Social media automation. More engagement in more places.

Social media is a beast that never sleeps, but neither do automated social media management tools. Make helps you connect all of your social tools in one central place where replies, comments, posts, and more are generated and published automatically. With OSNOVA, managing growing follower engagement across multiple channels is a breeze.
Explore Marketing automation solutions
  • Social Media Management
    Splitting your time across social media channels can dilute your online presence and prevent you from meaningfully interacting with followers. Embrace automation with Make to generate and publish content, all while keeping consistent communication with your audience. It works with everything from X and LinkedIn to Facebook and Instagram.
    See use case
  • Market Research
    Manual research is time intensive work - but you need the right data to make good decisions. With Make, automation streamlines data collection, analysis, and reporting, enabling you to make good decisions with the most up-to-date data.
  • Analytics & Reporting
    Don’t drown in data. Analytics and reporting automation consolidates data for you, synthesizing error-free reports. Connect your tools with Make to focus on evaluating trends, allocating your resources more effectively, and maximizing performance.

  • Event Management
    Hours of work go into an event long before the big day. Manual logistical tasks like ticketing, attendee registration, and event updates distract you from the important details that make your event impactful. Take care of attendees by using Make to smooth your event workflows.
  • Content Creation
    Consistent content creation is critical for sustained reach, but generating ideas and bringing them to life takes time. When you embrace Make, posting delays become a thing of the past. Content creation automation streamlines the process from ideation to publication.
  • Community Management
    Reduce the workload on community managers’ plates by using Make to automate processes like moderating new posts, updating community platform calendars and weekly digests, and sharing social media content with the community the moment it’s published.
  • Lifecycle Marketing
    You work hard to acquire your customers, so it's essential to build a lasting relationship with every one. Siloed infrastructure can make it hard to see where you might be losing customers - and revenue. Break down those silos by connecting your tools with Make, and automate workflows that deliver value throughout the customer lifecycle.
  • Lead Processing
    Make connects the tools in your marketing stack and automates your workflows. Spend less time managing the flow of leads, and increase your capacity to generate demand, by relying on lead processing automation.
Benefits of marketing automation
With OSNOVA's marketing automation tool, you can set up workflows that automatically trigger actions when certain conditions are met. These automated workflows can be customized to nurture leads, revive engagement with inactive customers, or track user interactions, making them a powerful tool for managing milestones across the entire customer journey.

Increased efficiency
Streamline repetitive tasks and optimize workflows to save time and focus on strategic initiatives.
Improved accuracy
Minimize human errors and ensure consistent execution across various campaigns and initiatives.
Next-level personalization
Deliver tailored experiences to your audience through data-driven insights and automated segmentation.
Use cases
Level up your online presence by effortlessly sharing engaging, curated web content across your social media channels. With AI, Make summarizes and publishes fresh content, keeping your followers consistently updated.
FAQ
Marketing automation has evolved significantly from its initial purpose. Originally, it was primarily about automating repetitive tasks like sending emails, scheduling social media posts, and managing customer databases. Tools like email autoresponders and simple CRM integrations aimed to streamline marketing workflows and reduce manual labor. The focus was on task automation and basic segmentation to allow marketers to reach more people with less effort.
Today, marketing automation has transformed into a sophisticated, data-driven ecosystem. By connecting your existing marketing tools, marketing automation can deliver personalized messages and content to audiences at scale, nurture leads, improve customer engagement, and drive conversions.
Moreover, modern marketing automation tools can anticipate customer behavior, optimize the timing of engagements, and generate personalized content recommendations. These advancements also allow for dynamic customer journeys, where streamlined workflows adjust automatically as customers interact with marketing content — this makes it possible to track the effectiveness of your marketing efforts.
To learn more, check out our comprehensive guide on What is Marketing Automation? for an in-depth look at how it works, its benefits, and real-world examples.
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